The Mobile Revolution 2025 pdf epub mobi 电子书

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发表于2025-03-19

The Mobile Revolution 2025 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Dan STEINBOCK

出品人:

页数:320

译者:

出版时间:2006-1-11

价格:GBP 18.99

装帧:Paperback

isbn号码:9780749448509

丛书系列:

图书标签: mobile handheld IT

The Mobile Revolution 2025 pdf epub mobi 电子书图书描述

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

The Mobile Revolution 2025 pdf epub mobi 电子书

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