What's Your Story? 2024 pdf epub mobi 電子書 下載


What's Your Story?

簡體網頁||繁體網頁

What's Your Story? pdf epub mobi 著者簡介


What's Your Story? pdf epub mobi 圖書描述

在綫閱讀本書

“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder, Fast Company magazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING

Discovering what stories can do for your business THE ABOLITION OF CONTEXT

Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES

Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101

Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX

Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker

What's Your Story? 2024 pdf epub mobi 電子書 下載

What's Your Story? pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-07

What's Your Story? 2024 pdf epub mobi 電子書 下載

What's Your Story? 2024 pdf epub mobi 電子書 下載

What's Your Story? 2024 pdf epub mobi 電子書 下載



喜欢 What's Your Story? 電子書 的读者还喜欢


What's Your Story? pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:Pearson P T R
作者:Mathews, Ryan/ Wacker, Watts
出品人:
頁數:240
譯者:
出版時間:2007-8
價格:$ 24.99
裝幀:HRD
isbn號碼:9780132277426
叢書系列:

圖書標籤:  


What's Your Story? 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

What's Your Story? pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

What's Your Story? 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有