本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 2025 pdf epub mobi 电子书

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发表于2025-01-08

本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 2025 pdf epub mobi 电子书

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出版者:Amacom Books

作者:Weyland, Paul

出品人:

页数:240

译者:

出版时间:2007-10

价格:212.00元

装帧:HRD

isbn号码:9780814480533

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本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 2025 pdf epub mobi 电子书图书描述

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: * get appointments * write great proposals and presentations * sell against other media like newspapers and the Internet * overcome rate resistance * close sales without alienating their clients * create genius creative without being a creative genius * calculate ROI for the client’s advertising dollar * land long-term contracts with local businesses * negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive -- not just survive – in the media business.

本地广播成功营销/SUCCESSFUL LOCAL BROADCAST SALES 2025 pdf epub mobi 电子书

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