Humor in the Advertising Business 2024 pdf epub mobi 电子书
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发表于2024-11-10
Humor in the Advertising Business 2024 pdf epub mobi 电子书
Humor in the Advertising Business 2024 pdf epub mobi 电子书
Humor in the Advertising Business 2024 pdf epub mobi 电子书
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出版者:Rowman & Littlefield Pub Inc
作者:Beard, Fred K.
出品人:
页数:205
译者:
出版时间:2007-7
价格:$ 30.45
装帧:Pap
isbn号码:9780742554269
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Humor in the Advertising Business 2024 pdf epub mobi 电子书 图书描述
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
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