Third Generation R&D 2024 pdf epub mobi 电子书

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发表于2024-06-29

Third Generation R&D 2024 pdf epub mobi 电子书

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出版者:Harvard Business Review Press

作者:Philip A. Roussel

出品人:

页数:224

译者:

出版时间:1991-4-1

价格:GBP 30.00

装帧:Hardcover

isbn号码:9780875842523

丛书系列:

图书标签: RHUL PM

Third Generation R&D 2024 pdf epub mobi 电子书图书描述

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.

Third Generation R&D 2024 pdf epub mobi 电子书

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