Adding Value to Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-18

Adding Value to Marketing 2024 pdf epub mobi 电子书

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出版者:Kogan Page Ltd

作者:Doyle, David P.

出品人:

页数:200

译者:

出版时间:1998-10

价格:$ 56.49

装帧:Pap

isbn号码:9780749421755

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Adding Value to Marketing 2024 pdf epub mobi 电子书图书描述

The thrust of this work is to suggest that the marketing function requires a more focused and cost-effective orientation. Doyle describes techniques that should help marketing managers and financial controllers manage their resources more effectively by: recognizing the changing dynamics of the market place; costing projects more effectively using techniques such as activity-based costing; identifying and developing a company's real revenue drivers; and adopting a more holistic emphasis rather than concentrating on piecemeal attempts to satisfy individual customer needs. Ultimately the philosophy behind the book is that marketing can be more profitable, more productive and more efficient if it is to justify its place in the organization of the future.

Adding Value to Marketing 2024 pdf epub mobi 电子书

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