Handbook of Services Marketing and Management 2025 pdf epub mobi 电子书
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发表于2025-01-11
Handbook of Services Marketing and Management 2025 pdf epub mobi 电子书
Handbook of Services Marketing and Management 2025 pdf epub mobi 电子书
Handbook of Services Marketing and Management 2025 pdf epub mobi 电子书
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出版者:Sage Pubns
作者:Swartz, Teresa A. (EDT)/ Iacobucci, Dawn (EDT)
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页数:536
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出版时间:1999-11
价格:$ 113.00
装帧:Pap
isbn号码:9780761916123
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Handbook of Services Marketing and Management 2025 pdf epub mobi 电子书 图书描述
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused 'mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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Handbook of Services Marketing and Management 2025 pdf epub mobi 电子书
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