发表于2025-03-22
Elements of Pharmaceutical Pricing 2025 pdf epub mobi 电子书
图书标签: 医药
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and short-term thinking. Elements of Pharmaceutical Pricing shows you how to avoid these kinds of decisions, helping you refine your pricing skills and increase your firm's profitability by: showing you how to determine the value of a pharmaceutical product outlining a pricing philosophy that addresses the politics and problems you'll encounter tracing the pricing research process examining the role of price in the decision to purchase, prescribe, or use pharmaceuticals addressing the challenges facing the industry in the futureAs Dr. Kolassa explains in the Foreword, Elements of Pharmaceutical Pricing aims to "help create within [pharmaceutical] firms, and the industry, something that has been long overdue--the ability to 'price on purpose,'to make pricing decisions that are less emotional and more informed. This volume does not contain all the answers, but I believe it does pose many of the right questions, to help those charged with pricing to make informed decisions, to understand the likely implications of their pricing actions before taking them. This information should lead to better, more profitable pricing in the industry."
2011-12-09读毕,有一些内容在方法学和思考现在的基本药物政策方面很有启法,也知道了一些政策工具的来龙去脉
评分2011-12-09读毕,有一些内容在方法学和思考现在的基本药物政策方面很有启法,也知道了一些政策工具的来龙去脉
评分2011-12-09读毕,有一些内容在方法学和思考现在的基本药物政策方面很有启法,也知道了一些政策工具的来龙去脉
评分2011-12-09读毕,有一些内容在方法学和思考现在的基本药物政策方面很有启法,也知道了一些政策工具的来龙去脉
评分2011-12-09读毕,有一些内容在方法学和思考现在的基本药物政策方面很有启法,也知道了一些政策工具的来龙去脉
Elements of Pharmaceutical Pricing 2025 pdf epub mobi 电子书
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