The Advertising Agency Business 2024 pdf epub mobi 電子書 下載


The Advertising Agency Business

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When the first edition of Herbert Gardner's "The Advertising Agency Business" was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition.In twenty-eight short, easy-to-read chapters, you will find out how to: start an agency and manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients. It shows how to evaluate an agency; structure ownership; manage, develop, and evaluate personnel; develop mutually beneficial relationships with clients and suppliers; and generate new business through aggressive lead generation and knowledgeable assessment of client personnel blockbuster presentations. Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

The Advertising Agency Business 2024 pdf epub mobi 電子書 下載

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The Advertising Agency Business 2024 pdf epub mobi 電子書 下載

The Advertising Agency Business 2024 pdf epub mobi 電子書 下載

The Advertising Agency Business 2024 pdf epub mobi 電子書 下載



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出版者:McGraw-Hill
作者:Hameroff, Eugene J./ Gardner, Herbert S., Jr.
出品人:
頁數:288
譯者:
出版時間:1998-2
價格:$ 45.14
裝幀:HRD
isbn號碼:9780844231693
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The Advertising Agency Business 2024 pdf epub mobi 電子書 下載
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