Selling it 2024 pdf epub mobi 电子书

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发表于2024-11-08

Selling it 2024 pdf epub mobi 电子书

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出版者:W W Norton & Co Inc

作者:Ware, Leslie

出品人:

页数:196

译者:

出版时间:2002-1

价格:115.00元

装帧:Pap

isbn号码:9780393321722

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Selling it 2024 pdf epub mobi 电子书图书描述

Just how much would you pay for those "10 free minutes" of air time? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a sweepstake? For more than 20 years, the "Selling It" column of the US journal "Consumer Reports" has been keeping tabs on come-ons like these, poking fun at and, more importantly, bringing them to the attention of millions of consumers. Collected here are the best - that is, the worst - from the past decade. Whether illustrating the lunacies of labelling, debunking mysterious medical potions or looking at the ever-more-clever ways in which packaging is designed to deceive, Leslie Ware andher fellow editors expose and inform. With historical context and tips for consumers, "Selling It" offers entertaining reading and constructive solutions, and proves that in today's marketplace, vigilance is all.

Selling it 2024 pdf epub mobi 电子书

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