Response 2024 pdf epub mobi 电子书


Response

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发表于2024-11-30

Response 2024 pdf epub mobi 电子书

Response 2024 pdf epub mobi 电子书

Response 2024 pdf epub mobi 电子书



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出版者:Oxford Univ Pr
作者:Geller, Lois K.
出品人:
页数:384
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出版时间:2002-11
价格:$ 39.55
装帧:HRD
isbn号码:9780195158694
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Response 2024 pdf epub mobi 电子书 图书描述

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program-both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogues, fulfilment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

Response 2024 pdf epub mobi 电子书

Response 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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Response 2024 pdf epub mobi 电子书


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