Market-driven Management 2024 pdf epub mobi 电子书
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发表于2024-11-27
Market-driven Management 2024 pdf epub mobi 电子书
Market-driven Management 2024 pdf epub mobi 电子书
Market-driven Management 2024 pdf epub mobi 电子书
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出版者:John Wiley & Sons Inc
作者:Webster, Frederick E.
出品人:
页数:320
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出版时间:2002-9
价格:217.00元
装帧:HRD
isbn号码:9780471236931
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Market-driven Management 2024 pdf epub mobi 电子书 图书描述
This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.
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