Mobile Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-26

Mobile Marketing 2024 pdf epub mobi 电子书

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出版者:Kogan Page Ltd

作者:Haig, Matt

出品人:

页数:256

译者:

出版时间:2002-12

价格:$ 45.14

装帧:Pap

isbn号码:9780749437985

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Mobile Marketing 2024 pdf epub mobi 电子书图书描述

Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.

Mobile Marketing 2024 pdf epub mobi 电子书

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