Attention! 2024 pdf epub mobi 电子书

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发表于2024-09-18

Attention! 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Sacharin, Ken

出品人:

页数:224

译者:

出版时间:2000-10

价格:253.00元

装帧:HRD

isbn号码:9780471389972

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Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." -Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." -Russ Winer, Professor of Business, University of California, Berkeley

Attention! 2024 pdf epub mobi 电子书

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