Marketing 2024 pdf epub mobi 电子书

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发表于2024-09-19

Marketing 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill College

作者:Macchiette, Barton/ Roy, Abhijit

出品人:

页数:400

译者:

出版时间:2000-11

价格:$ 38.99

装帧:Pap

isbn号码:9780072474497

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Marketing 2024 pdf epub mobi 电子书图书描述

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. It is packaged with PowerWeb: Marketing. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from "Annual Editions": marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more.

Marketing 2024 pdf epub mobi 电子书

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