The Economics of Financing of Media Companies 2025 pdf epub mobi 电子书

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发表于2025-01-01

The Economics of Financing of Media Companies 2025 pdf epub mobi 电子书

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出版者:Fordham Univ Pr

作者:Picard, Robert G.

出品人:

页数:270

译者:

出版时间:2002-5

价格:$ 31.64

装帧:Pap

isbn号码:9780823221752

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The Economics of Financing of Media Companies 2025 pdf epub mobi 电子书图书描述

The "Economics and Financing of Media Companies" is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them. The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces - such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

The Economics of Financing of Media Companies 2025 pdf epub mobi 电子书

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