Using Market Knowledge 2024 pdf epub mobi 电子书

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发表于2024-11-19

Using Market Knowledge 2024 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Deshpande, Rohit

出品人:

页数:400

译者:

出版时间:2000-10

价格:$ 157.07

装帧:HRD

isbn号码:9780761921974

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How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.

Using Market Knowledge 2024 pdf epub mobi 电子书

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