Buzz 2024 pdf epub mobi 电子书


Buzz

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发表于2024-10-31

Buzz 2024 pdf epub mobi 电子书

Buzz 2024 pdf epub mobi 电子书

Buzz 2024 pdf epub mobi 电子书



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出版者:Wiley
作者:Marian Salzman
出品人:
页数:256
译者:
出版时间:2003-04-25
价格:USD 27.95
装帧:Hardcover
isbn号码:9780471273455
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Buzz 2024 pdf epub mobi 电子书 图书描述

How to master the power of buzz

Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Buzz 2024 pdf epub mobi 电子书

Buzz 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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