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Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书

Doing Research Projects in Marketing, Management and Consumer Research
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Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书 著者简介

Chris Hackley is Senior Professor of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.

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发表于2024-10-31

Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书

Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书

Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书


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出版者:Routledge
作者:Chris Hackley
出品人:
页数:224
译者:
出版时间:2003-5-22
价格:GBP 28.99
装帧:Paperback
isbn号码:9780415268950
丛书系列:

图书标签: 营销   

Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书 图书描述

Product Description

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.

This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.

Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书
Doing Research Projects in Marketing, Management and Consumer Research 2024 pdf epub mobi 电子书
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