Managing Media Convergence 2024 pdf epub mobi 电子书


Managing Media Convergence

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发表于2024-12-02

Managing Media Convergence 2024 pdf epub mobi 电子书

Managing Media Convergence 2024 pdf epub mobi 电子书

Managing Media Convergence 2024 pdf epub mobi 电子书



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出版者:Blackwell Pub Professional
作者:Killebrew, Kenneth C.
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页数:232
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出版时间:2004-11
价格:383.00元
装帧:Pap
isbn号码:9780813811086
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Managing Media Convergence 2024 pdf epub mobi 电子书 图书描述

From newsrooms to sales departments to Internet sites and converged “information platforms,” the business of information has changed and continues to change dramatically. In Managing Media Convergence: Pathways to Journalistic Cooperation , author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change. This new addition to Blackwell Publishing’s Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. By investigating creativity – coupled with notions of power, convergence, the changing work environment and traditional management methods – Managing Media Convergence unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world – of those who would manage and those who would be managed – are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today’s media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.

Managing Media Convergence 2024 pdf epub mobi 电子书

Managing Media Convergence 2024 pdf epub mobi 电子书
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