Championing those who challenged conventional marketing wisdom, 30 marketing mavericksare profiled in this candid examination of failure and commercial success. Arguing that those who are brilliantly successful—such as P. T. Barnum, Bill Gates, James Dyson, and Martha Stewart—often use marketing methods that go against the grain, this analysis redefines the word “failure” and advocates the use of nontraditional business and marketing tactics. Each example shows how the marketer in question epitomized a never-say-die mindset and achieved triumph despite their seemingly faulty techniques.
發表於2024-09-15
Fail Better! 2024 pdf epub mobi 電子書 下載
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Fail Better! 2024 pdf epub mobi 電子書 下載