Event Management for Tourism, Cultural, Business and Sporting Events

出版者:Prentice Hall

作者:Van Der Wagen, Lynn/ Carlos, Brenda R.

页数:312

出版时间:2004-7

价格:$ 129.72

装帧:Pap

isbn号码:9780131149380

图书标签:教材

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For courses in Meeting, Event, Exposition and Convention Planning and Management for hospitality or business students. Event Management is packed full of "true to life" examples of events across the nation--illustrating all the skills needed to become a successful event manager. From this book students will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.