Market Segmentation 2024 pdf epub mobi 電子書 下載


Market Segmentation

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* McDonald and Dunbar are the leading author team in this area

* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business

* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)

This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

* Highly developed and well illustrated treatment of a key marketing technique

* Usable by students and executives, for whom the practical, step-by-step approach is designed

* Leading author team in the field

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Market Segmentation 2024 pdf epub mobi 電子書 下載

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Market Segmentation 2024 pdf epub mobi 電子書 下載



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出版者:Butterworth-Heinemann
作者:Malcolm McDonald
出品人:
頁數:512
譯者:
出版時間:2004-10-15
價格:USD 51.95
裝幀:Paperback
isbn號碼:9780750659819
叢書系列:

圖書標籤: 1   


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