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Market Segmentation pdf epub mobi 著者簡介

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Market Segmentation pdf epub mobi 圖書描述

* McDonald and Dunbar are the leading author team in this area

* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business

* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)

This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

* Highly developed and well illustrated treatment of a key marketing technique

* Usable by students and executives, for whom the practical, step-by-step approach is designed

* Leading author team in the field

Market Segmentation 2024 pdf epub mobi 電子書 下載

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發表於2024-09-22

Market Segmentation 2024 pdf epub mobi 電子書 下載

Market Segmentation 2024 pdf epub mobi 電子書 下載

Market Segmentation 2024 pdf epub mobi 電子書 下載

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