Celebrity Sells 2024 pdf epub mobi 电子书

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发表于2024-11-28

Celebrity Sells 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Pringle, Hamish

出品人:

页数:340

译者:

出版时间:2004-5

价格:289.00元

装帧:Pap

isbn号码:9780470868508

丛书系列:

图书标签: 营销社会广告名人

Celebrity Sells 2024 pdf epub mobi 电子书图书描述

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re--launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:* How to choose the right celebrity for your brand* How to build your brand using a celebrity* How to manage relationships with celebrities* How to protect celebrity and brand reputation

Celebrity Sells 2024 pdf epub mobi 电子书

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