Franchising Dreams 2024 pdf epub mobi 电子书

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发表于2024-11-28

Franchising Dreams 2024 pdf epub mobi 电子书

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出版者:Univ of Chicago Pr

作者:Birkeland, Peter M.

出品人:

页数:196

译者:

出版时间:2004-4

价格:$ 22.60

装帧:Pap

isbn号码:9780226051918

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Franchising Dreams 2024 pdf epub mobi 电子书图书描述

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.

Franchising Dreams 2024 pdf epub mobi 电子书

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