Gurus on Marketing 2024 pdf epub mobi 电子书


Gurus on Marketing

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发表于2024-11-30

Gurus on Marketing 2024 pdf epub mobi 电子书

Gurus on Marketing 2024 pdf epub mobi 电子书

Gurus on Marketing 2024 pdf epub mobi 电子书



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出版者:Natl Book Network
作者:Adair, John
出品人:
页数:162
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出版时间:
价格:$ 27.06
装帧:Pap
isbn号码:9781854182432
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Gurus on Marketing 2024 pdf epub mobi 电子书 图书描述

one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle

Gurus on Marketing 2024 pdf epub mobi 电子书

Gurus on Marketing 2024 pdf epub mobi 电子书
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