Marketing Management 2025 pdf epub mobi 電子書 下載

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Marketing Management pdf epub mobi 著者簡介

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Marketing Management pdf epub mobi 圖書描述

Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organisation as well as for the organisation itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organisation. Written by three eminent professors, this book has a truly European perspective and is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter 'Toolbox' sections.

Marketing Management 2025 pdf epub mobi 電子書 下載

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發表於2025-01-25

Marketing Management 2025 pdf epub mobi 電子書 下載

Marketing Management 2025 pdf epub mobi 電子書 下載

Marketing Management 2025 pdf epub mobi 電子書 下載

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