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Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 電子書下載

Rhetorical and Critical Approaches to Public Relations

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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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發表於2024-12-05

Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 電子書下載

Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 電子書下載

Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 電子書下載

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出版者:Lawrence Erlbaum Assoc Inc

作者:Toth, Elizabeth L. (EDT)/ Heath, Robert L. (EDT)

出品人:

頁數:330

譯者:

出版時間:1992-3

價格:$ 50.79

裝幀:Pap

isbn號碼:9780805844726

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Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 電子書下載

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