The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載


The Manager's Guide to Competitive Marketing Strategies

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The Manager's Guide to Competitive Marketing Strategies pdf epub mobi 著者簡介


The Manager's Guide to Competitive Marketing Strategies pdf epub mobi 圖書描述

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.Key features* Over 60 real life case studies reflecting topical issues of concern in today's climate* A new 4-step technique to segment markets with greater precision* Techniques for installing a competitive intelligence system and applying market research techniques effectively* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed exampleCase studies include: Positioning a product to gain ground against market leadersReviving a business for a new burst of growth after a period of no-growthEnergising a product line plagued by missed opportunitiesManoeuvering around competitors when trapped in a weak positionAssessing corporate culture and turning it into competitive advantageNew sections on: Business intelligence - CRM - Leadership - Corporate culture

The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載

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發表於2024-12-23

The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載

The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載

The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載



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出版者:Natl Book Network
作者:Paley, Norton
出品人:
頁數:412
譯者:
出版時間:
價格:$ 33.84
裝幀:Pap
isbn號碼:9781854183651
叢書系列:

圖書標籤: 市場營銷  商業   


The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載
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The Manager's Guide to Competitive Marketing Strategies 2024 pdf epub mobi 電子書 下載


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