Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載


Managing Customer Relationships on the Internet

簡體網頁||繁體網頁

Managing Customer Relationships on the Internet pdf epub mobi 著者簡介


Managing Customer Relationships on the Internet pdf epub mobi 圖書描述

For marketers, the Internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the Internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of Internet firms by proposing that models that emphasize knowledge and network are suitable for this purpose. In doing so, the book answers questions such as: What types of business relationships are possible to establish and develop on the Internet? How much face-to-face contact do we need in business relationships? What are the key driving mechanisms in Internet-based relationship development? It is a true international comparative management book, including data from Sweden, Denmark, Italy, and Finland. The book contains 14 chapters. The evidences supplied in the book are based on research in industries such as health care, bio-technology, information technology, and the air-lines. The contributors to this book are active researchers in the field of internet and marketing. The material supplied in this book is new and original. This series: provides an international perspective to the study of business, with a special emphasis on management and marketing issues; deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doing business in different regions, and future trends; and, also focuses on the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners.

Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載

Managing Customer Relationships on the Internet pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-12-23

Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載

Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載

Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載



喜欢 Managing Customer Relationships on the Internet 電子書 的读者还喜欢


Managing Customer Relationships on the Internet pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:Elsevier Science Ltd
作者:Linstrand, Angelika (EDT)/ Johanson, Jan (EDT)/ Sharma, Dharma Deo (EDT)
出品人:
頁數:320
譯者:
出版時間:2006-1
價格:$ 135.54
裝幀:HRD
isbn號碼:9780080441245
叢書系列:

圖書標籤:  


Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Managing Customer Relationships on the Internet pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

Managing Customer Relationships on the Internet 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有