The DNA of Marketing 2025 pdf epub mobi 电子书

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发表于2025-01-26

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出版者:Paul & Co Pub Consortium

作者:Kalb, Ira S.

出品人:

页数:398

译者:

出版时间:2005-6

价格:$ 33.84

装帧:HRD

isbn号码:9780974876535

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The DNA of Marketing 2025 pdf epub mobi 电子书图书描述

Business people at every level will benefit from this scientific approach to the basics of marketing. Information on the seven fundamental building blocks of marketing, such as product price, the distribution network, and product promotion, are provided along with a guide to effective marketing systems and structures, including details on the trademarked Universal Web Structure, Lock and Key Branding System, and Distribution Structure Model. Important but often overlooked marketing fundamentals, such as corporate image, corporate positioning, and marketing information systems are also discussed.

The DNA of Marketing 2025 pdf epub mobi 电子书

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