Adventures in Public Relations 2024 pdf epub mobi 电子书

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发表于2024-12-02

Adventures in Public Relations 2024 pdf epub mobi 电子书

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出版者:Addison-Wesley

作者:Guth, David W./ Marsh, Charles

出品人:

页数:384

译者:

出版时间:2004-10

价格:$ 136.96

装帧:Pap

isbn号码:9780205405701

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Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Adventures in Public Relations 2024 pdf epub mobi 电子书

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