"Marketing Research: Text and Cases", the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting and interpreting of marketing research, but is now updated to include Internet surveying. The book provides clear explanations of complex issues and includes a helpful instructor's manual, charts, graphs, figures, sample questionnaires and case studies that make important points easier to grasp.
發表於2024-11-23
Marketing Research 2024 pdf epub mobi 電子書 下載
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Marketing Research 2024 pdf epub mobi 電子書 下載