Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
發表於2024-11-08
Customer Intelligence 2024 pdf epub mobi 電子書 下載
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Customer Intelligence 2024 pdf epub mobi 電子書 下載