Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to academic journals. Sales Promotion is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters.
發表於2024-12-29
Sales Promotion 2024 pdf epub mobi 電子書 下載
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Sales Promotion 2024 pdf epub mobi 電子書 下載