Consumer Behaviour in Tourism 2024 pdf epub mobi 電子書 下載


Consumer Behaviour in Tourism

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"Consumer Behaviour in Tourism" takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. Now fully revised and updated, the second edition of this bestselling text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. The cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism. Theories are revised and expanded to include national and cultural differences, destination choice and how purchase decisions are made, the effect of the internet, terrorism, health concerns, government travel advice and much more. It is an interactive text with exercises and discussion points.

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Consumer Behaviour in Tourism 2024 pdf epub mobi 電子書 下載

Consumer Behaviour in Tourism 2024 pdf epub mobi 電子書 下載

Consumer Behaviour in Tourism 2024 pdf epub mobi 電子書 下載



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出版者:Butterworth-Heinemann
作者:Swarbrooke, John/ Horner, Susan
出品人:
頁數:446
譯者:
出版時間:2006-12
價格:$ 72.26
裝幀:Pap
isbn號碼:9780750667357
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