Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載


Marketing Plans for Service Businesses

簡體網頁||繁體網頁

Marketing Plans for Service Businesses pdf epub mobi 著者簡介


Marketing Plans for Service Businesses pdf epub mobi 圖書描述

"Marketing Plans for Service Businesses" is based on the successful "Marketing Planning for Services", which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. "Marketing Planning for Services" is for marketers in the service sector and students of marketing. With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications, it will be an essential guide for professional marketers in the service sector a well as upper level students. It is based on a successful and highly regarded first original title aimed at the steadily expanding needs of service businesses. It is massively revised and updated with new perspectives and cases. It is written by one of the best known and acclaimed author teams in the sector who can give effective advice on understanding and then creating practical marketing plans for service businesses.

Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載

Marketing Plans for Service Businesses pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-13

Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載

Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載

Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載



喜欢 Marketing Plans for Service Businesses 電子書 的读者还喜欢


Marketing Plans for Service Businesses pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:Butterworth-Heinemann
作者:McDonald, Malcolm/ Payne, Adrian
出品人:
頁數:320
譯者:
出版時間:2005-11
價格:$ 73.39
裝幀:Pap
isbn號碼:9780750667463
叢書系列:

圖書標籤:  


Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Marketing Plans for Service Businesses pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

Marketing Plans for Service Businesses 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有