Service Franchising 2024 pdf epub mobi 电子书

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发表于2024-11-29

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出版者:Springer Verlag

作者:Alon, IIan

出品人:

页数:286

译者:

出版时间:2005-10

价格:$ 157.07

装帧:HRD

isbn号码:9780387281827

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Service Franchising 2024 pdf epub mobi 电子书图书描述

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Service Franchising 2024 pdf epub mobi 电子书

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