Retail Product Management 2025 pdf epub mobi 电子书

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发表于2025-04-13

Retail Product Management 2025 pdf epub mobi 电子书

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出版者:Routledge

作者:Varley, Rosemary

出品人:

页数:296

译者:

出版时间:2006-2

价格:$ 73.39

装帧:Pap

isbn号码:9780415327152

丛书系列:

图书标签: 零售英国经济管理学管理服装供应链 2005

Retail Product Management 2025 pdf epub mobi 电子书图书描述

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management.

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