Essentials of Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-09-19

Essentials of Marketing Research 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill College

作者:Hair, Joseph F., Jr./ Wolfinbarger, Mary F./ Ortinau, David J./ Bush, Robert P.

出品人:

页数:400

译者:

出版时间:2007-7

价格:$ 169.50

装帧:Pap

isbn号码:9780073381022

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Essentials of Marketing Research 2024 pdf epub mobi 电子书图书描述

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Essentials of Marketing Research 2024 pdf epub mobi 电子书

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