The New Marketing Conversation 2024 pdf epub mobi 电子书

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发表于2024-11-28

The New Marketing Conversation 2024 pdf epub mobi 电子书

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出版者:Thomson Learning College

作者:Baier-Stein, Donna/ MacAaron, Alexandra/ Stein, Donna Baier

出品人:

页数:271

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出版时间:2004-11

价格:$ 42.88

装帧:HRD

isbn号码:9780324200577

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The New Marketing Conversation 2024 pdf epub mobi 电子书图书描述

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.

The New Marketing Conversation 2024 pdf epub mobi 电子书

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