Business to Business Marketing Research 2024 pdf epub mobi 电子书
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发表于2024-11-25
Business to Business Marketing Research 2024 pdf epub mobi 电子书
Business to Business Marketing Research 2024 pdf epub mobi 电子书
Business to Business Marketing Research 2024 pdf epub mobi 电子书
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出版者:Cengage Learning
作者:Martin P. Block
出品人:
页数:288
译者:
出版时间:2005-4-11
价格:USD 101.95
装帧:Hardcover
isbn号码:9780324222302
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Business to Business Marketing Research 2024 pdf epub mobi 电子书 图书描述
BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.
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