Services Marketing (6th Edition) 2024 pdf epub mobi 電子書 下載

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Services Marketing (6th Edition) pdf epub mobi 著者簡介

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Services Marketing (6th Edition) pdf epub mobi 圖書描述

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.

Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.

For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Services Marketing (6th Edition) 2024 pdf epub mobi 電子書 下載

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Services Marketing (6th Edition) pdf epub mobi 圖書目錄

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發表於2024-07-08

Services Marketing (6th Edition) 2024 pdf epub mobi 電子書 下載

Services Marketing (6th Edition) 2024 pdf epub mobi 電子書 下載

Services Marketing (6th Edition) 2024 pdf epub mobi 電子書 下載

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