Explaining Consumer Choice 2024 pdf epub mobi 电子书


Explaining Consumer Choice

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发表于2024-07-08

Explaining Consumer Choice 2024 pdf epub mobi 电子书

Explaining Consumer Choice 2024 pdf epub mobi 电子书

Explaining Consumer Choice 2024 pdf epub mobi 电子书



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出版者:Palgrave Macmillan
作者:Gordon R. Foxall
出品人:
页数:256
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出版时间:2007-08-15
价格:USD 100.00
装帧:Hardcover
isbn号码:9781403998620
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Explaining Consumer Choice 2024 pdf epub mobi 电子书 图书描述

This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psychology, and marketing, are summarized, after which the philosophy of science that underpins the model is explored. Foxall's contribution to the debate about the explanation of consumer choice, intentional behaviourism, is both expounded and critiqued, and the resulting synthesis is explored in relation to its relevance to marketing management, public policy on environmental matters, the adoption and diffusion of innovations, and further research in consumer behaviour and marketing. This is a major contribution to consumer research and marketing theory.

Explaining Consumer Choice 2024 pdf epub mobi 电子书

Explaining Consumer Choice 2024 pdf epub mobi 电子书
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Explaining Consumer Choice 2024 pdf epub mobi 电子书


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