Entrepreneurship

出版者:Praeger Publishers

作者:Minniti, Maria (EDT)/ Zacharakis, Andrew (EDT)/ Spinelli, Stephen (EDT)/ Rice, Mark P. (EDT)/ Habber

页数:900

出版时间:2006-11-30

价格:USD 300.00

装帧:Hardcover

isbn号码:9780275989866

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Entrepreneurship is credited for technological invention, the rise of corporate empires, and directly linked to economic development around the world. This multivolume set of original essays showcases emerging theory and practice in entrepreneurship to illuminate its many facets, covering such topics as business models, entrepreneurial "mindset," market research, capitalization, intellectual property, risk and uncertainty, and organizational culture. Volume 1, "People," focuses on the intersection between individuals and entrepreneurship, with chapters on motivation, demographics, gender, and ethnicity. Volume 2, "Process," explores such topics as idea generation, market entry, financing, team building, and growth strategies. Volume 3, "Place and Policy," considers the context in which entrepreneurship is practiced, including corporate venturing, family enterprise, franchising, and public policies designed to promote entrepreneurship and economic development. Featuring contributions from leading scholars and practitioners, and with a global perspective throughout, this unique set explores new models, trends, and practices in entrepreneurship that will be of interest to a wide array of academics, professionals, and newcomers to the field.