Kellogg on Advertising and Media 2024 pdf epub mobi 电子书
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发表于2024-05-16
Kellogg on Advertising and Media 2024 pdf epub mobi 电子书
Kellogg on Advertising and Media 2024 pdf epub mobi 电子书
Kellogg on Advertising and Media 2024 pdf epub mobi 电子书
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出版者:John Wiley & Sons Inc
作者:Philip Kotler
出品人:
页数:292
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出版时间:2008-4
价格:217.00元
装帧:HRD
isbn号码:9780470119860
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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
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