Advertising 2024 pdf epub mobi 电子书

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发表于2024-05-29

Advertising 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:MacRury, Iain

出品人:

页数:336

译者:

出版时间:2008-12

价格:214.00元

装帧:Pap

isbn号码:9780415251266

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Advertising 2024 pdf epub mobi 电子书图书描述

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Advertising 2024 pdf epub mobi 电子书

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