PR! - A Social History of Spin

出版者:Basic Books

作者:Stuart Ewen

页数:480

出版时间:1996-11

价格:USD 20.95

装帧:Paperback

isbn号码:9780465061792

图书标签:传播学propaganda宣传communicationadvertising政治学学历史

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Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.