Corporate Reputation and Competitiveness 2024 pdf epub mobi 电子书

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发表于2024-10-04

Corporate Reputation and Competitiveness 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Rosa Chun

出品人:

页数:288

译者:

出版时间:2002-10-3

价格:GBP 46.99

装帧:Hardcover

isbn号码:9780415287432

丛书系列:

图书标签: 英文原版商业企业传播 sns MKT

Corporate Reputation and Competitiveness 2024 pdf epub mobi 电子书图书描述

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Corporate Reputation and Competitiveness 2024 pdf epub mobi 电子书

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