International Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-11-13

International Marketing Research 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Craig, C. Samuel/ Douglas, Susan P.

出品人:

页数:524

译者:

出版时间:2005-5

价格:$ 80.75

装帧:Pap

isbn号码:9780470010952

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International Marketing Research 2024 pdf epub mobi 电子书图书描述

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.

International Marketing Research 2024 pdf epub mobi 电子书

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